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# Amazon: Why I'm Bullish But Uncomfortable Buying Now (Archive)
- URL: https://www.huntingalphas.com/amazon-why-im-bullish-but-uncomfortable-buying-now-archive/
- Published: 2024-06-18T16:33:00.000Z
- Updated: 2026-02-27T11:34:56.000Z
- Description: AWS growth excites me, but Amazon’s commerce momentum and chart setup warrant caution.
- Author: Vish (Hunting Alphas)
- Tags: 5-Minute Pitches, #noindex, Archive, #sa-origin, AMZN, Consumer

*This 5-Minute Pitch was originally published on Seeking Alpha before the launch of the Hunting Alphas website. It is shared here to showcase my previous work and track record. New 5-Minute Pitches published on this site will not be disseminated anywhere else.*

## Elevator Pitch

- I had rated Amazon a 'Neutral/Hold' last June but upgraded it to a 'Buy' at the end of Jan this year, capturing +3.96% in active return.
- Now, I'm revising that to a 'Neutral/Hold' again as I note merely adequate growth in its E-commerce segment and reasons to be cautious given the proximity to 4-monthly resistance levels.
- This is balanced by my bullish outlook on AWS, which I think is well-poised for growth reacceleration as enterprises increase their tech spend allocations.
- I also think we will see further margin expansion in the stock as the company implements a host of improvements in logistics and advertising, benefiting e-commerce EBIT margins.
- On the risks side, higher capex and equipment lease expenses are expected to generate AWS growth. I am watching the AWS margin and overall FCF figures for signs of downside surprises.

Read the full article [here](https://seekingalpha.com/article/4699861-amazon-why-im-bullish-but-uncomfortable-buying-now?ref=huntingalphas.com).

#### Disclosures and Disclaimers

**Past performance ≠ future results. Not investment advice. See* [**full Disclaimer*](https://www.huntingalphas.com/disclaimer/)**.*